Go from Post-MVP Stress and Capital Anxiety...to a Confident Climate Tech Leader with an AI-Powered Scale-Up Machine
That Extends Your Runway, Attracts A-Player Talent, and Delivers 8-20 Hours of Freedom Per Week
Sound familiar? You're pouring everything into your climate tech venture, but 70+ hour weeks are killing family time, runway is burning faster than planned, and more growth just means more stress & chaos. But it doesn't have to stay that way.
The 4 x Core Problems
Here's What's Really Holding You Back
Scaling Chaos Without Foundation: Rapid hiring, disorganised systems, and tech debt piling up...leading to missed milestones, frustrated teams, and investors starting to ask tough questions.
Guessing at Unit Economics: Poor visibility into burn rate, CAC, and LTV means you're bleeding 10-20% you can't see, making every funding round harder and shortening your runway.
Hit-or-Miss Customer Acquisition: Reliant on pilot programs and early adopters, with unpredictable sales cycles and CAC that's too high...leaving you unable to prove product-market fit at scale or command premium pricing.
No Time for What Matters: Overwhelm, decision fatigue, and low energy from wired/tired mindsets...robbing you of family, fun, and the freedom you started this climate mission for.
If you're a post-MVP founder who's raised capital, these issues aren't just annoying - they're burning runway 30-40% faster while competitors extend runway and raise at premium valuations!
"If you’re ready to take your business to the next level,
this is the team to trust."
“Before working with Purpose Driven Business Coaching, we were overwhelmed by daily operations and uncertain about scaling effectively. The Architecture of Sustainable Business (ASB) System completely transformed our approach helping us streamline operations, eliminate inefficiencies, and create a clear path for sustainable growth. Their expertise and structured framework have helped us build a business that’s not only profitable but also resilient for the future. The investment has been worth every dollar!”
Ben Smith
Managing Director - Laserworx Australia
Why the ASB System™ Works for Climate Tech Founders
The startup grind (80-hour weeks, endless pilots, burning runway) isn't creating the growth or freedom you expected. You're missing family moments and just surviving until the next funding round.
But it doesn’t have to be that way!!!
Systemise
Operations
So the venture scales predictably without you micromanaging every function or being the bottleneck.
Build Predictable Revenue
Create a steady flow of customers and capital without burning runway on pilots and leads that don't convert.
Avoid Burnout
Scale your climate impact profitably while preserving your well-being and precious family time.
You don’t need another quick-fix consultant or one-off tactic.
You do need a sustainable business model that supports profitable growth and real personal freedom starting now... not someday down the road.
Why the ASB System™ is :
“the missing piece of your business & life”
Go from Stressed & Reactive Decision Making to Confident Sustainable Scaling…With quick wins and tangible results in weeks, not years!
Before
(Your Current Reality):
Stressed & tired by long hours
Poor operational and or financial visibility.
No real sales system
Inconsistent leads, no real clear marketing strategy
Disorganised systems, knowledge stuck in peoples heads.
No real personal time for yourself.
Missing family milestones and feeling on the edge of burnout.
After
(Your New Reality):
Confident leadership with a future-proof strategy and AI systems for efficiency.
Predictable runway and 10-20% capital leaks spotted, leading to 6-12 month runway extensions via proactive dashboards..
Consistent high-value leads from marketing engines you own (no costly digital marketing agencies).
Streamlined systems and smarter delegation-automating admin while centralizing everything into one AI-powered ecosystem-so you actually get time back.
Self-sufficient teams with playbooks that free up 8-20+ hours/week.
Calm, resilient mindset with routines for energy and focus…without burnout.
ASB Foundations Program for Climate Tech is a boutique coaching program built on the proven ASB System™. Delivered by Cliff and his team, it helps you break through scale-up barriers, cut stress, and reclaim your life as your venture grows. With AI bundles that automate up to 30–50% of repetitive business tasks, plus tailored support systems that streamline operations and delegation, most founders free up 8–20 hours/week, boost capital efficiency by spotting 10-20% leaks and extending runway by 6-12 months, and generate 20–50% more qualified leads... so you can focus on what truly matters!
The 8 Essential Elements of Sustainable Scaling
This isn’t just another marketing course or “business hack.” The ASB System™ is a complete, accelerated solution for sustainable success:
Strategy
Clear 1–3 year vision, strategy & roadmap with action plan to dominate your climate tech niche and outpace competitors.
Money
Full financial control for better runway and capital efficiency - AI dashboards & reporting systems spotting 10-20% leaks early, extending runway by 6-12 months and improving unit economics.
Systems
Centralise everything into one AI-assisted eco-system, so you become truly systemised and efficient - automating routines to free 5-10 hours/week fast.
Sales
End-to-End Sales System that enhances your customers experience, boosts your win rates by about 25% and gets those 5 star reviews start stacking up.
Marketing
Forget expensive digital agencies. We help plug in your own lean, all-in-one marketing engine...your brand, your funnels, your leads...built to grow with you. Watch your leads jump 20–50%.. .
Teams
Leadership, playbooks and workforce planning tools, so delegation gets easy, accountable and smooth. Culture gets better and you attract the best talent.
Mindset & Wellness
Tools and routines to keep you calm, collected instead of burned out and stressed - sustained energy, health and resilience…building clarity and calmness from day one.
Impact
Build a purpose-driven climate tech company that creates positive environmental impact, aligning with your why, vision, and values for lasting fulfilment and personal legacy.
Own a business that scales to multi-millions with the freedom you desire built-in.
Common Problems the ASB System™ Solves
If you’re dealing with any of these challenges, the ASB System™ can help you:
Overwhelm & Firefighting
Constantly putting out fires across your venture? We eliminate reactive decision making and chaos so you can focus on strategic growth and real climate impact.
Revenue Plateaus
Stuck at pilot stage year after year? We implement repeatable customer acquisition systems to get you past MVP and scaling to meaningful revenue.
Financial Uncertainty
Unsure how long your runway will last? We deliver full financial clarity (burn rate, unit economics, cash position) so you can make smarter, faster capital decisions.
Team Misalignment
Team not fully aligned on the mission? We help you build a cohesive, accountable, high-performing culture that attracts A-player climate talent.
Burnout & Stress
Tired of missing family moments? We free you from the daily grind so you can enjoy your life while also building a climate tech company that matters.
"If you want real, lasting change, this is the coaching
team to trust..."
“Before working with Purpose Driven Business Coaching, we were overwhelmed, struggling with slow growth, financial transparency, and inconsistent lead generation. The Architecture of Sustainable Business (ASB) System transformed our business and lifestyle. …we gained real-time financial clarity, a reliable lead generation system, and a sustainable growth strategy… Today, we have momentum, work-life balance, and a clear path forward.
Josh Lester
Owner/Founder
Who This Boutique Program Is For (And Who It's Not !)
If you’re dealing with any of these challenges, the ASB System™ can help you:
Who This Is For
Climate Tech founders and business owners who have raised capital (Seed to Series A+), are past MVP stage with early customer validation, have 5-50 team members, ready to invest in personalised coaching for sustainable scaling without more stress & chaos. If you're a Climate Tech founder who's built something real but feels trapped by it, if you're eager to leverage AI for real freedom, this is your path.
Who This Is NOT For
Quick-fix hunters, pre-revenue startups, companies that are just about to run out of money (within months), or those not committed to the work. We focus on serious founders building lasting climate tech businesses.
Frequently Asked Questions
1. How is the ASB System™ different from other business coaching programs?
Most coaching gives you generic advice or one-off tactics. The ASB System™ is a complete framework covering all 8 pillars of sustainable growth - Strategy, Money, Systems, Sales, Marketing, Teams, Mindset, and Impact. Plus, we integrate AI automation bundles that can handle 30-50% of repetitive tasks. It's not just coaching; it's a business transformation system.
2. How quickly can I expect to see results?
Most clients start seeing tangible wins within the first 30 days - whether that's reclaiming 5-10 hours per week, identifying profit leaks, or getting their first batch of quality leads from their new marketing system. The 15-minute Discovery Call will help us map out a realistic timeline based on your specific situation.
3. I'm already working 60+ hours a week. How will I find time for this?
That's exactly WHY you need this. The ASB System™ is designed to give you time back, not take more. We focus on the highest-leverage activities. We'll discuss your specific capacity on the call.
4. What size business is this program designed for?
The ASB Foundations Program works best for established trade and construction businesses doing high 6 to low 7 figures (A$750k-A$10m) with 3-50 staff. If you're earlier stage or beyond that range, we have other solutions we can discuss on your Discovery Call.
5. Is this just another online course I have to complete on my own?
Absolutely not. This is boutique, personalised coaching with Cliff and his expert team. You get personalised 1:1 support, custom strategies for YOUR business, and accountability to ensure implementation. We help do the heavy lifting with you, not just hand you a workbook!
6. What if I've tried business coaching before and it didn't work?
We hear this a lot. Most coaching fails because it's either too generic ("here's what worked for someone else") or too tactical (fixing one problem without addressing the root cause). The ASB System™ is different - it's a complete architecture that addresses all interconnected parts of your business simultaneously. Book the call and let's discuss what didn't work before and why this will be different.
7. How long is the program?
The ASB Foundations Program is tailored to your specific needs and goals. Some owners see significant breakthrough results within 6 months; others work with us for 12-18 months as they scale to multiple 7 figures. On your Discovery Call, we'll map out the right timeline for your situation.
8. What's included in the program?
The ASB System™ covers all 8 essential elements (Strategy, Money, Systems, Sales, Marketing, Teams, Mindset & Wellness, and Impact) plus AI automation bundles, custom dashboards, marketing systems, and ongoing support. The exact package depends on your needs - which we'll assess together on the Discovery Call or within the FREE 1:1 Strategy session you may be offered.
9. Do you guarantee results?
We stand behind our work with a 30-Day Love It or Leave It Guarantee. If you're not seeing value and progress within the first month, you're not locked in. That said, real transformation requires commitment and implementation on your part - this isn't passive. We'll discuss our mutual commitments and expectations on your Discovery Call.
10. I'm interested, but what's the investment?
We customise our approach based on your business size, challenges, and goals, so there's no one-size-fits-all price. Our entry points start from as little as $149 USD (approx. $220 AUD per month), so we likely have an option that suits where you're at, your real needs, and your current budget. During your Discovery Call, once we understand your situation and determine if we're a fit, we'll discuss investment options that make sense for your business. The ROI typically pays for itself within the first 3-6 months.
11. What if I'm not tech-savvy enough for the AI systems?
This is Done-WITH-You (DWY), not Do-It-Yourself (DIY). We don't just hand you workbooks and online courses - we guide you through implementing the systems and frameworks. Depending on which ASB element we're focused on (Sales, Finance, Marketing, etc.), most AI-driven systems come 70-80% pre-configured for your specific business type and size. If you need extra hands-on support, additional resources are available. Unlike most coaching programs, we're laser-focused on EXECUTION - because having the tools means nothing if you can't implement and use them properly. We'll discuss exactly how this works on your Discovery Call.
12. Can you guarantee my business will hit [specific revenue goal]?
No one can ethically guarantee specific revenue numbers - that depends on market conditions, your implementation, and many factors. What we CAN help you with is building the systems, strategies, and capacity to scale sustainably and provide the tools to give your more FREEDOM and less STRESS. On your call, we'll discuss realistic projections based on your current situation.